Communication strategies
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Benefits
- Enables the programme to understand the needs, values and behaviours of those influenced
- Ensures the right communication media are employed to reach the target audience
- Engenders support for the programme
- Can help minimise the number of information requests received
- Enables those involved in the programme to work more effectively towards the programme aims.
What MHIP did
Communication on the MHIP programme was clearly planned and executed. The national programme and pilot sites devised a communication strategy, and action plans to follow. They identified who they needed to communicate with, what they needed to communicate, how and when.
Access the following documents:
- MHIP Communications Strategy
- National Communications Action Plan 2004/05
- National Communications Action Plan 2005/06
- Leicester Communications Plan
- S. Staffs Communication and Governance Plan
- S. Staffs Communication Action Plan
Useful links: